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Do

Key Dos and Don’ts of Exhibiting

Exhibitions should be an integral part of every company’s marketing and sales strategy as they provide an excellent opportunity to collect qualified leads, make sales, build relationships, build the brand and also, to launch new products in a creative and innovative way. For optimal show success, we recommend the following dos and don’ts when exhibiting: DO: Stand out from the crowd The stand should be inviting and capture the attention of attendees walking by. A show promotion, demo, theme or competition will assist...

German Pavilion

Why exhibit on a Country Pavilion?

Trade shows provide the platform for exhibitors to meet potential distributors and buyers, test market interest, evaluate the competition, and identify strategic alliance partners. Compared to traditional marketing forms it may not always be the cheapest marketing strategy, however where else can you meet current and prospective clients, suppliers and buyers under one roof? And while some brands may want exclusivity and a custom built stand, Pavilions offer exhibitors a cost-effective and hassle-free option to participate in an exhibition. Trade show...

Siemens at Africa Automation Fair

Brand Continuity Matters

Companies and individuals connect with Organisations when they have a strong and clear Brand identity, which creates repetition of space and instills confidence. Organisations increase their sales and leads through effective Brand continuity. At its core, the major idea behind Brand continuity can be boiled down into one simple but important word: consistency. Regardless of the marketing techniques used, from the design of a company logo, clothing, website, and emails to flooring and graphics of a trade show stand or activation,...

Trust

Credibility through Association Membership

ConCept G Exhibitions and Events is delighted to announce that we have become a member of the industry association, ESSA (Event Supplier and Services Association) which is based in the UK. In the current economic climate, it is important to make the right choice when selecting a contractor to build your exhibition stand or to manage your event. The wrong choice could result in stress, over spending, a stand that does not meet your requirements nor branding objectives and does not...

Aimee

ConCept G Exhibitions and Events team expands

ConCept G Exhibitions and Events’ team has expanded, with Aimee Delagey joining the company to further help market and develop their growing company both regionally and nationally. Aimee Delagey comes with a wealth of knowledge and experience within the industry, having spent the last 3 years at EXSA (Exhibition and Events Association of Southern Africa) as the Communication Manager. Aimee joins as Marketing Specialist, her role entails the co-ordination of day-to-day marketing activities, further raising the profile of ConCept G’s Group...

lessons-moomsabuy

Lessons Learned in 2016: It ain’t necessarily so…

Most of us have been on a flight and experienced turbulence in some way or form, whether this was quite dramatic or, mildly alarming. When your stomach feels like it has been put in a washing machine, it lurches and flips - throwing you off guard. Adrenaline pumps swiftly through your body, leaving your feet burning and tingling....

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Is It A Job? or Is It A Career?

A career is ‘’the pursuit of a lifelong ambition or the general course of progression towards lifelong goals, requiring special learning that includes individualised components that develop abilities beyond that of which training is capable. ...

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Managing International Perceptions

The reliance & reliability of contractors in South Africa has been called into question by some overseas exhibitors and contractors, who say that the South African contractor is not reliable, cannot deliver on time and with good quality. ...