Author: ConCeptG

The importance of lighting on your exhibition stand.

The importance of lighting on your exhibition stand

In the words of Jean Rosenthal; “Lighting affects everything light falls upon. How you see what you see, how you feel about it, and how you hear what you are hearing. Replace the 'a' with an 'e' and you get lighting effects.” When it comes to design aesthetics, this is especially true, as “lighting does not merely make things visible; it influences the appearance of everything we see.” - Christopher Cuttle. In other words, there is a crucial distinction between the ability to...

ConCept G awards 2019

ConCept G Exhibitions & Events recognised at the annual AAXO & EXSA EIA (Exhibition Industry Alliance) Awards

ConCept G Exhibitions and Events is proud to have been awarded by the exhibition industry at the Exhibition Industry Alliance Awards annual Gala evening held on 31 January 2019 at Monte Casino, organised by the Association of African Exhibition Organisers (AAXO) and the Exhibition and Events Association of Southern Africa (EXSA) and incorporating the ROAR and EXSA-llence Awards. The sophisticated, Gatsby themed evening recognised the South African Exhibition and Events industry’s best in design, event services, exhibitor campaigns, stand building...

ConCeptG 2017 EXSA-LLENCE Awards

ConCept G Exhibitions & Events wins at the 2018 Exhibition Industry Awards

ConCept G Exhibitions and Events has kicked off 2018 on a high note after winning awards in EXSA-LLENCE at the Exhibition Industry Award’s annual gala evening which recognises the South African Exhibition and Events industry’s best in design, event services, exhibitor campaigns, stand building and organisers shows. The black and gold glittering function was jointly organised by the Association of African Exhibition Organisers (AAXO) and the Exhibition & Event Association of Southern Africa (EXSA). ConCept G won a total of eight...

Exhibition

UFI’s 19th Global Barometer Indicates Global Exhibition Industry Growth

The 19th Global Barometer survey for the second half of 2017 was recently released by UFI, the Global Association of the Exhibition Industry; it reports that, on average, the exhibition industry trade show companies worldwide are showing growth with an increase in turnover and rising profits. However, a significant level of uncertainty is forecast for the second half of 2017 in the Middle East and Africa with fewer companies expecting an increase in turnover. Conducted in June 2017, UFI’s study was...

Do

Key Dos and Don’ts of Exhibiting

Exhibitions should be an integral part of every company’s marketing and sales strategy as they provide an excellent opportunity to collect qualified leads, make sales, build relationships, build the brand and also, to launch new products in a creative and innovative way. For optimal show success, we recommend the following dos and don’ts when exhibiting: DO: Stand out from the crowd The stand should be inviting and capture the attention of attendees walking by. A show promotion, demo, theme or competition will assist...

German Pavilion

Why exhibit on a Country Pavilion?

Trade shows provide the platform for exhibitors to meet potential distributors and buyers, test market interest, evaluate the competition, and identify strategic alliance partners. Compared to traditional marketing forms it may not always be the cheapest marketing strategy, however where else can you meet current and prospective clients, suppliers and buyers under one roof? And while some brands may want exclusivity and a custom built stand, Pavilions offer exhibitors a cost-effective and hassle-free option to participate in an exhibition. Trade show...

Siemens at Africa Automation Fair

Brand Continuity Matters

Companies and individuals connect with Organisations when they have a strong and clear Brand identity, which creates repetition of space and instills confidence. Organisations increase their sales and leads through effective Brand continuity. At its core, the major idea behind Brand continuity can be boiled down into one simple but important word: consistency. Regardless of the marketing techniques used, from the design of a company logo, clothing, website, and emails to flooring and graphics of a trade show stand or activation,...

Trust

Credibility through Association Membership

ConCept G Exhibitions and Events is delighted to announce that we have become a member of the industry association, ESSA (Event Supplier and Services Association) which is based in the UK. In the current economic climate, it is important to make the right choice when selecting a contractor to build your exhibition stand or to manage your event. The wrong choice could result in stress, over spending, a stand that does not meet your requirements nor branding objectives and does not...

German Pavilion

The importance of using the end manufacturer…Complete project control

African Utility Week is the only global meeting place, conference and trade exhibition for African power and water utility professionals. The exhibition in Cape Town kicked off on Tuesday 16th May 2017, showcasing how the continent is coming up with innovative, home-grown solutions to its energy and water challenges and how these are creating exciting and lucrative opportunities for utilities and industry suppliers alike. ConCept G Cape and part of the ConCept G JHB team successfully realised various bespoke exhibition stands,...

Premier Hotels & Resorts

Premier Hotels shows off at Meetings Africa

Meetings Africa, positioned as the must visit business tourist exhibition in Africa, is an excellent place for businesses to gain exposure and make connections. According to Grant Sandham, Group Sales & Marketing Manager at Premier Hotels & Resorts, Meetings Africa is the ideal networking forum. “It allows us to meet with prospective clients from around the world, says Sandham“. To stand out from the crowd, Premier Hotels & Resorts commissioned a custom built stand that reflects their brand, and offers a...